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 Legal Pay Per Click Search Advertising

 

PPC Search Advertising_1.jpgThe internet has changed the legal advertising landscape by forcing attorneys and law firms to re-evaluate how they connect with new clients in the digital world. This changing landscape has also impacted how referrals connect with law firms, as potential clients often validate a firm online before contacting them on the phone. To succeed, law firms need to quickly target their online visibility to ensure that potential clients will find their firm, and not their competition.

Studies have shown that more potential clients go to the internet to research law firm information compared to other mediums. This makes it important for law firms to redistribute their advertising budget to focus on the digital channels where the most clients are searching for legal assistance.

The connected consumer, regardless of the medium of connection, wants what they want and they want it now. At Legal Mindset Media, our PPC advertising campaigns connect to consumers who are looking for the exact legal services offered by your firm.

At the heart of this connection is the relationship between the search queries and managed keywords. Specifically, keyword strategy is the crux of a successful campaign. There are as many ways to search as there are people on this planet. Knowing the high-performing legal keywords and how to apply or modify these terms will produce a high degree of search accuracy and precision results. Our expert legal PPC team has extensive experience in choosing the most effective keywords for running a legal campaign.

Our legal PPC team aims to reach consumers at the point at which they are ready to take action. How do we do this? With the right keyword strategy and ads precisely worded for conversion.

It is no accident that our ads consistently maintain the top 3 positions on search and mobile platforms. It’s also no accident that our clients are bringing in more clients with an online paid campaign than through any other medium.

Speak with a Legal Mindset Media consultant today to get a free legal PPC advertising consultation.

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