• branding & identity
  • generate new clients
  • grow your practice
  • implementation & development
  • research and planning

 Legal PPC Display Advertising and Remarketing

 

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Law Firm display PPC advertising consists of banner ads and videos that display on websites and social media platforms. The banner ads put a firm’s message in front of potential clients searching websites for legal information. This type of legal paid advertising is very effective and should be considered for any law firm digital advertising program.

Digital display advertising networks such as Google, track web searchers computers and search patterns and remembers the information that they searched for. When they later search other websites that are part of Google’s paid display banner network, Googles search algorithm will read the tracking data on their computer and will display banner ads for relevant legal services.
When a potential client searches a legal service keyword, display advertising for relevant legal services will appear on the selected websites in the display network. 
 
Display advertising allows law firms to target specific demographics. And works for well for niche legal practice areas. On line display advertising allows law firms to choose the third-party sites to embed your banner ads into. Clicks are easily tracked and monitored. For law firms that have a niche practice area that is of interest to a specific demographic and geographical areas, display advertising may help increase new client conversions and case acquisition.

Law firms can also use Google’s display advertising network to re-engage visitors who have already visited their website and then left to search elsewhere on the web. Remarketing or retargeting can help law firms accomplish multiple digital marketing goals.

Speak with a Legal Mindset Media consultant today to get a free legal banner ad PPC consultation.

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