• branding & identity
  • generate new clients
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  • implementation & development
  • research and planning

 Mobile Legal PPC Advertising

PPC_Mobile_1.pngMobile marketing is now more relevant with so many potential clients searching the web on smartphones and tablets. For law firms, an optimized mobile PPC strategy has become a necessity. The experienced legal advertising team at Legal Mindset Media know the importance of implementing an effective mobile PPC platform.

Digital research statistics reveal that half of all internet searches take place on mobile devices, and that number is expected to keep growing. Industry analysts tell us 2015 will be the year mobile will surpass desktop usage. A winning strategy requires a new, forward looking approach; a mobile first approach.

Today, mobile PPC (Pay Per Click advertising) is imperative for any law firm looking to ensure a broad and continuing reach to potential new clients. Due to a limited display area, mobile PPC ad format demands skilled copyright and keyword selection to receive maximum coverage. Limited space means fewer ads are shown on mobile-friendly devices.

Google has recently added a ‘call only” feature to AdWords, which can be added to an existing campaign or launched as a call-only campaign. Instead of taking callers to a law firm’s website, it dials the number displayed. The law firm’s URL still displays, but just for branding purposes. Legal Mindset Media’s testing has shown the call-only feature to work very well in targeted practice and geographic areas, reaching potential clients ready to retain legal services.
Legal Mindset Media’s years of digital adverting experience have been built on legal best practices. We understand the legal and bar regulatory requirements that apply. We understand the need for straight forward ad copy, and the need to protect the integratory a law firm’s brand at all times.

At Legal Mindset Media, we understand the mobile PPC market, and as well as the mobile legal demographic and potential client search behavior. We also have extensive experience in the online legal advertising market place, making us the perfect choice for law firms looking to create a successful PPC campaign within the mobile and search markets.

Speak with a Legal Mindset Media consultant today to get a free legal mobile PPC consultation.

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